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How Social Media Plays a Role in Online Marketing and ECommerce Website

Posted by salesvu

A strong, organized online marketing campaign is an integral part of any business plan. A valuable tool in your online marketing campaign is social media. While social media pages may not cost much (or anything at all), they do require an investment of time to ensure they are kept updated, remain current on industry trends, and are responsive to customer needs and inquiries.

The top online marketing strategies include:

SEO
Local SEO
Social Media Management
Pay-per-click
Content Marketing
Email Marketing

Each business can benefit from a unique combination of these top marketing strategies. However, social media management is important for almost any business, regardless of the industry, business size, or clientele.

Why Is Social Media So Important?

Millennials now control the majority of the population. Therefore, your business needs to cater to them. And where do Millennials spend most of their time online? Social media sites. It is where they spend their free time, search for products and services, and engage with companies and brands they love. Your business needs to be there to interact with them and gain their business.

One way for small businesses to compete with large brands and conglomerates is through social media. By making your business pages, website, and/or e-commerce store user-friendly, informative, and aesthetically pleasing, your customers will be more likely to visit, even over their usual service providers.

Results May Not Be Immediately Apparent

It can be difficult to connect a measurable return on investment to your social media accounts. However, this is not the main benefit of social media. Rather, it is a platform to help you promote your content, services, and knowledge.

By promoting helpful, valuable content, your business can connect with a larger audience and more easily display your industry knowledge and expertise, making customers more likely to trust your business. It is also a way for your business to connect with customers over time and continue to build a relationship with them that will lead to long-term loyalty.

Interact With Different Networks

Many businesses decide to join in on the social media bandwagon, but then put all their eggs in one basket. The best way to reach your target audience quickly and effectively is to promote your content and website on more than one social network. This will ensure that more potential customers and search engines notice it now. While your business may not necessarily need to maintain an active Facebook, Twitter, Pinterest, Google+, and LinkedIn page all at once, the more networks you participate in, the more people you will connect with and the more diverse the people’s interests, demographics, and expectations will be.

Be Patient and Seek Assistance

You won’t build a strong online and social media presence overnight. However, with time and consistent postings, your business can stand apart from the crowd online, which can generate more real customers. If you aren’t sure how to set up your business profile, you can find free assistance online to guide you through it. You can also contact us for more information and to find out how other online marketing and business management solutions can further improve business efficiency and increase your customer base.

Posted in Uncategorized | Tagged Customer Management, ECommerce Website, Email & Facebook Marketing, Table/Appointment and Reservation Management

BT Imprintables consider Inventory Tracking a key feature of SalesVu iPad POS System

Posted by salesvu

BT Imprintable’s Green and Gold shop are located in Colorado and provide embroidery, screen printing, laser engraving, and digital printing services. They also provide a large selection of Colorado State University merchandise at great prices for all the students and fanatics of the CSU Rams. Business manager Vincent Booker talked to us about the advantages he found with SalesVu inventory management feature.

“I really like the last update SalesVu did to the admin. The fact that they provide me the option of tracking my inventory online is convenient and very easy. I love the way it correlates with my website and how it lets me know when I am running low on any of the supplies. No customer will ever hear from us that we don’t have a material available. SalesVu inventory management helps me to keep everything organized”.

Vincent told us with great enthusiasm that before he had to do things the old way. So he wasted a lot of time locating things that he needed to re-store to keep business flowing.

” I am not paying the excessive fees that other business management options offer and I am getting really good results keeping everything on track for my customers. At the beginning I was looking for something inexpensive. I could not afford the 8000$ and up fees that other systems charge and don’t even include the inventory tracking that SalesVu gives me. I have a pretty small university store, it is about 800 sq/ft and the SalesVu management system and its inventory tracking adapts perfectly to my needs”.

When we asked Vincent if he considered other competitors or other management systems, he said he used to have PayPal and Square but that they were charging a lot for a very simple service.

“SalesVu management system and inventory tracking feature are significantly less expensive, all I need is an iPad. They give me the credit card reader and an easy-to-understand interface. BT Imprintable’s has grown with SalesVu management system. When other people invite me to join other systems I say “NO”. There is nothing more convenient than SalesVu”

If you want to know more about Vincent’s store in Colorado be sure to check out their website clicking here or visit their social media pages clicking any of the images bellow.

Posted in Retail, RSS | Tagged Credit Card Processing, ECommerce Website, Email & Facebook Marketing, Inventory & Management, Retail POS

What To Do When Business Is Slow and how you can use SalesVu iPad POS System to upsell

Posted by salesvu

Every business has a slow period at some time or another. Whether that slow period lasts a day, a week, or a season can be dependent on a number of factors. SalesVu automated marketing features can help your business upsell and overcome any rainy day. Besides, having a rainy day plan in place can help during these slow periods so that you are still able to reduce your inventory and increase sales and revenues.

Engage More Online

Engaging more with customers through online and social media outlets will remind them that you are still open for business, offering sales, and adjusting your business to fit your customer needs. This may also be the time of year where you send your customers a “thank you” and let them know you appreciate their business and reminding them to visit again.

Engaging with customers online will help reduce slow days and help your business better anticipate customer behavior. Once your employees form a better relationship with your customers, they can make better suggestions and have more potential to increase sales.

Get Customer Feedback

Have you been meaning to fix up your website, e-commerce store, or Facebook business page? Take advantage of this slow time to catch up on your social media accounts so that you have solid content and a strong online presence. This will also allow you to quickly interact more with customers, connect with a new audience, and reach out to your contacts. Most importantly, by getting customer feedback, you can find out if your business is slow due to the economy or something that your business can address.

Rewards and Referral Programs

If you currently have a loyalty program in place, remind your customers that the more often they visit, the more points and rewards they can earn. You may also consider implementing a referral program, so that your loyal customers enjoy a reward and you enjoy a new customer for every referral.

Start Brainstorming

Start planning campaigns now that can be implemented when business picks up again. This way, once business increases again, you are prepared for growth and know how to leverage the increase in sales and customers. Begin by reviewing your business plan to see what your goals are and what the next steps are to achieve them. Next, organize your ideas to identify potential business opportunities that require attention.

Having a rainy day fund set aside can sustain your business through the slow times. Start planning for that now, saving for that during the busy times, and the slow times won’t feel so bad.

Tackle the Small Stuff

If there is something your business has been putting off, such as a frustrating task, now is the time to do it. You can also take advantage of the free time by cleaning house, organizing inventory, and giving your business a facelift with a new storefront design or décor.

If you have not yet taken advantage of all that technology has to offer, such as a POS system, appointment management and scheduling system, or automated marketing options look into it now so your business is prepared for the upcoming upswing in growth. Contact us for more information on how our software can assist both during the busy and slow periods.

Posted in Uncategorized | Tagged Accounting & Bookkeeping, Credit Card Processing, Email & Facebook Marketing, Recurring Billing

Top Benefits of the Gift Card Management feature of SalesVu iPad POS System

Posted by salesvu

Gift cards are a quick, convenient gift for your customers to give to someone they love. They are also a quick sale for your business and can increase revenue at any time of year, especially around the holidays. Whether your business currently offers gift cards or would like more information on how you can add them to your store, we can help. With a gift card management plan, you can leave all the work to a reliable software solution, reducing any administrative tasks and risk for human error. There are also benefits to both your business and the customer, so everyone wins.

Your Customers Have a Better Experience

With a gift card management program, your customers can view their gift card information and balance online. They can also conveniently activate their gift card online so that they can begin shopping at your new store in no time.

Spread Your Brand Reach

With gift cards, your customers are giving their friends and family money to your store. That means you instantly gain new customers and upfront cash every time one of your gift cards is handed out.

Your business will also benefit both when a customer uses the gift card, as well as when they don’t. Studies have shown that more than ¾ of all gift card users spend significantly more than the value of the gift card when they shop. This is because they are able to get more while spending less thanks to the gift card. If they do not use the gift card during their first visit, they will have an added incentive to visit again soon.

Free Advertising

Take advantage of customizable gift cards to spread your brand reach even more. By adding your brand logo, name, or imagery to the gift card, it can make your brand more recognizable and increase your sales further. Once a new customer receives your branded gift card, they will continue to see your branding every time they open their wallet.

Simplify Your Business Operations

By leaving the operations to our system, you can ensure that the transaction report adds up and can begin to track trends and make important business decisions. The extensive reporting capabilities will allow you to track sales and outstanding balances, so you have a better idea of the big picture of your business.

With this simple, intuitive system, your business can issue and accept gift cards easily. The gift card sales will be properly tracked in your reporting, so you can reduce errors, easily reconcile transactions, and gain a deeper insight into your business operations.

Posted in Uncategorized | Tagged Customer Management, Gift Cards Management

SalesVu iPad POS System and credit card processing system contributes with House Blend Cafe noble initiative

Posted by salesvu

House Blend Cafe is an establishment committed to impact people’s lives. By giving 100% of their net proﬁt to love and serve people in their community and around the world. They don’t generally get involved in things where it is just simply writing a check, rather they give back in a way that will meet needs and create a real connection. SalesVu POS and credit card processing solution has helped this noble initiative reach their goals far and beyond.

“100% of the net profit from our cafe goes back into the community, so having a cost effective POS helps us to give more away. We’re involved in things like caring for the homeless, mentoring at risk kids, growing food to feed people in need. “

We talk to Josh Taylor, the general manager, and asked him how was his experience with SalesVu POS and credit card processing solution. He told us his positive opinion from the system and how efficient and adequate he feels it is for his business

“We’re a cafe and need something that is efficient, and that involves cost efficiency too. Since we are a non-profit, our main priority is to direct as many capital as possible to our cause. The fact that SalesVu credit card processing system has fair credit card transaction fees mean a lot to us. SalesVu POS and entire managing system has made generating reports more efficient to us”

As a final remark, Josh told us that he is potentially interested in setting up and using the e-commerce feature SalesVu has to offer.

If you are interested in supporting and knowing more about the House Blend Cafe be sure to contact them by clicking the social media icons bellow or visit their website at www.houseblendcafe.com

Posted in Restaurants and Bars, RSS | Tagged Credit Card Processing, Gift Cards Management, Inventory & Management, Restaurant POS, Table/Appointment and Reservation Management

How can your business benefit from a loyalty program? SalesVu iPad POS System and customer management can help.

Posted by salesvu

Customer loyalty means everything. It is much easier to reward and keep a loyal customer than it is to earn a new customer altogether. Most importantly, you want your customers to have a reason to continue returning to your store again and again. This is where a loyalty program can come in and provide a valuable benefit to both your business and your customers.

Your Customers Like Getting Rewarded

Everyone loves rewards and to get something for free. With a loyalty program, your customers will feel like they are getting something for free by shopping at your store more often. You are also showing your appreciation for your customers, which will strengthen their loyalty towards your store.

For example, if a shopper is able to purchase the same item from your store and your competitors’ store, but you offer a loyalty reward program and your competitor does not, where do you think the customer will shop? In fact, studies have shown that shoppers are about 2/3 more likely to shop at a store that offers a loyalty rewards program than one that does not.

Save Money On Advertising Costs

With a loyalty program, you can begin noticing trends around purchase patterns, demographics, and more to offer better services and more targeted advertising campaigns. By better understanding your customers, you can also reduce your advertising costs with more effective marketing.

How a Management System Can Help

With a loyalty program management system, your customers can check into your store, earn points when they shop, and then cash in those rewards for something they really want. Both new and existing customers will want to visit more often to earn as many points as possible, which will lead to higher profits for your business.

There is always competition and by constantly changing and moving, you can continue to improve and keep up with the industry. An important part of business success is watching what your customers buy and being observant of their shopping trends. A loyalty program can assist with this by helping you anticipate your customers’ behaviors to more easily determine prices and manage inventory.

Get Started Today

Large companies and conglomerates already take advantage of loyalty programs and with our easy-to-use software, now your small business can benefit from them too. In fact, more than 80% of small business owners have reported that loyal customers are the main source of their business, so why not reward them for their continued patronage? Leave the work to our reliable software, which will allow your customers to organize their points and rewards online, while streamlining your business operations.

Posted in Uncategorized | Tagged Customer Management, Email & Facebook Marketing, Gift Cards Management, Recurring Billing

SalesVu iPad POS Sytem, a perfect match for Sweety Pies Bakery

Posted by salesvu

Sweety Pies Bakery is a small family owned and operated business in Downtown Skokie in Illinois. They have been open for 7 years and were featured on Chicago’s Best for their pies. They also do custom cakes for any type of event, including, weddings, sculptural, tiered, and special occasion/birthday cakes. If you can dream it, Sweety Pies Bakery can make it come to life. Business owner Jason Davidson talked to us about their need for a accessible and reliable POS system and how they found a perfect match with SalesVu iPad POS.

“We love what we do and we hope to share our special family recipes with everyone!. SalesVu has definitely allowed us to take orders and process payments from any area of our bakery. We needed something similar to what would be useful for our farmer’s markets ,where people don’t always have cash. We also needed better tracking of what was and wasn’t selling on our menu to adjust our offerings. SalesVu has provided us a compelling iPad POS system“

Jason’s previous experiences with competitors like the old-fashion Casio register were not up to the standards and quality of Sweety Pie Bakery, so they moved away from the past with SalesVu iPad POS. Jason told us:

“The credit card rate was better than Square and the software was easier to set-up and FREE!. None of the other competitors like Square, PayPal or Quickbooks could match SalesVu iPad POS.

Sweety Pies favorite feature is sales reporting and the tracking of average ticket sales. They try to take advantage of as many features as they can from the SalesVu POS and managing system and they feel that the results they are getting are very positive.

“The ability to properly manage employee hours, and the inventory management are also important to us. We are currently working on setting up to better facilitate just-in-time inventory. This has helped me to manage all those aspects of my business from anywhere including home which is a huge plus.

For them, the initial cost of the iPads, printers, and cash drawer were a reasonable expense , but the overall savings with credit card processing saved them thousands. The credit card processing rates are very comprehensive and fair.

“It has helped me to be more productive and spend less time number crunching and more time focusing on what’s next for our business to help us to continue to grow. It has been a great analytic tool for me so I can quantify my projections based on actual statistics and find those much easier now.”

If you are interested in knowing more about Sweety Pies Bakery, be sure to follow them on their social media links by clicking the images below or go to their website at www.sweetypiesbakery.com

Posted in Restaurants and Bars, Retail | Tagged Credit Card Processing, Customer Management

SalesVu iPad POS System Tips On Creating a Successful Facebook Business Page

Posted by salesvu

Creating a Facebook Business Page can be an enjoyable, rewarding experience that pays off big for both your business and your customers. It can help establish your brand reputation, highlight what matters to your customers, and build customer loyalty, while attracting new customers. To get the most from your new page, consider the tips below on how to create a strong, successful business page.

Complete Your Profile

To begin, complete your profile as thoroughly as possible. Include your business information, motto, slogan, business goals, logo, contact info, photos, and any other pertinent information so that potential customers can easily find you and what you’re all about.

Make It Informative

Your customers don’t always want to hear about how great your business is. They are most likely visiting your Facebook page because they have a question or need a specific product or service. Mix up your self-promotional posts with informational pieces that can help answer your customers’ questions and establish your reputation as a trusted industry leader.

Stand Out

Create an eye-catching page that can stand apart from your competitors and will entice your customers to visit more often. Create a modern page with posts and photos that your customers will want to view.

Update Often

Even if you are only sharing other articles or industry content, it is best to post often. When you post infrequently, readers won’t want to visit often because they know they won’t be greeted with fresh content. Consider creating a content calendar so that you can plan future posts and never fall behind on posting content.

Take Advantage of Page Insights

Facebook insights are free with your business page, so take advantage of the valuable information it offers.

Engage With Your Customers

If your customers interact with your page, it is important to respond in a timely fashion. They want to know that there is someone on the other end of the line who can promptly help them. This will indicate that you can also quickly respond to their business needs. Facebook offers extensive assistance, if you have questions or need to improve your page.

Posted in Uncategorized | Tagged ECommerce Website, Email & Facebook Marketing

SalesVu iPad POS System, the best solution for small, but growing business like Arizona Livescan

Posted by salesvu

Arizona Livescan provides quality fingerprinting services utilizing the industry’s most effective and innovative way to capture fingerprints electronically. We talked to Paula Wilson, one of the business owners, and got a chance to understand this very important service provider. We talked about the advantages of owning SalesVu POS System and credit card processing, and she told us why they choose SalesVu,

“Through our mobile fingerprinting service, Arizona Livescan fingerprints hundreds of employees and students on-site in their businesses, organizations and schools. We wanted an easy solution to accept credit cards for our mobile fingerprinting customers. Sales Vu provided the best solution for a small (but growing) business with multiple fingerprinting locations and offices throughout the State of Arizona.”

Paula told us also that SalesVu free POS and credit card processing system is very well developed and has a very simple and clear interface that gives them, and their customers, a very easy and convenient transaction experience.

“It’s easy! Our fingerprinting customers, especially love signing the POS with their fingertip. It always makes for a good laugh. Also, we find the employee functions like clocking in and out make payroll reporting really easy, too. SalesVu’s POS is so easy for our employees to use, it helps them to focus more on customer service. Swiping, sign and email receipts is effortless. Our fingerprint technicians can focus on the people, our customers, rather than the technology.”

Paula told us that as a business professional, and a customer-satisfaction oriented company, their main interest is to keep the company growing and save the most in unwanted expenses. SalesVu proved to be an incredibly helpful and money saving tool to Arizona LiveScan.

“With Sales Vu there is no cost up front and that helped tremendously. Typically, POS systems cost thousands of dollars and they represent a huge investment for a small business. It was difficult to pull the trigger and invest in a POS when there was so many other things we needed to do. Sales Vu provided us with a viable solution.”

If you want to know more about ArizonaLive Scan be sure to visit their website at www.arizonalivescan.com or follow any of their social media accounts by clicking the icons below.

Posted in Professional Services | Tagged Credit Card Processing, Customer Management, Quote & Invoicing

How to Hire the Right Employees

Posted by salesvu

lost-employee

Whether you have just launched a new startup or are looking for new employees for your budding small business, it is crucial to hire the right people to ensure that they can help contribute to your business success. In order to accomplish this, consider the following factors when hiring potential candidates for employment.

Education and Work History

Making sure that candidates are qualified for the open position is the first part of the hiring process. This can be done by thoroughly checking their resume for their education, work history, and credentials. However, considering the candidate’s background is only half the battle when determining if they can handle any future tasks.

Quickly Adaptable

In today’s world of constantly changing technology, regulations, and software, you will need employees who can keep up with the changes and won’t require extensive training from the start. Hiring multi-talented people can also ensure that they are more likely to fit into management positions later and can easily adapt to changes within the workplace or industry.

One sign that you have a great learner on your hands is to see how the candidate handles the interview. If they continue to cut you off or get the glazed over look in their eyes when you are speaking, then they are most likely not a good listener – or learner.

Highly Productive and Enthusiastic

Did the candidate wear multiple hats at their last position? Can you envision them being enthusiastic about their job and adding to your productivity?

When hiring someone to the team, they should be enthusiastic about helping the business grow. Make sure that you have an enthusiastic candidate on your hands, preferably one who seems very interested in the position and has already spent time researching your company and gathering questions.

Corporate Culture

Do you run a professional office or do you offer a more laid-back workplace approach? You will want to find employee who fits your corporate culture, so they can more easily fit in with other staff members and can represent your business well.

Clearly Define the Position

Before you begin the hiring process, make sure you know exactly what you are looking for so that you can be transparent about the job. If your potential candidates don’t know what you want, they will never be able to live up to your expectations. The salary, benefits, and role responsibilities should be clearly defined and discussed during the interview.

Along with finding the right employee, keep in mind that they are also looking for the right employer. Make sure to highlight all of the benefits associated with working for your company, along with the salary.

Don’t Settle

Finding the right employee – who can succeed and enhance your work culture – will end up saving you time and money in the end and can help your business reach the next step. On the other hand, bad hires can be extremely costly, resulting in wasted funds, wasted training, and wasted time spent searching for employees. Take your time searching for the right employee and make sure they’re someone you can work with for the long-run.

Posted in Uncategorized | Tagged Employee Scheduling

Search by Industry

SEO

Local SEO

Social Media Management

Pay-per-click

Content Marketing

Email Marketing

Why Is Social Media So Important?

Results May Not Be Immediately Apparent

Interact With Different Networks

Be Patient and Seek Assistance

Engage More Online

Get Customer Feedback

Rewards and Referral Programs

Start Brainstorming

Tackle the Small Stuff

“100% of the net profit from our cafe goes back into the community, so having a cost effective POS helps us to give more away. We’re involved in things like caring for the homeless, mentoring at risk kids, growing food to feed people in need. “

“The credit card rate was better than Square and the software was easier to set-up and FREE!. None of the other competitors like Square, PayPal or Quickbooks could match SalesVu iPad POS.