Upselling is an important part of any business. By recommending the right additional products to customers, your business can enjoy increased sales, increased revenues, and more satisfied customers. However, becoming too pushy or using the wrong sales tactics can turn customers away. That’s why we’ve provided some tips to help you upsell more successfully.
Thoroughly Train Your Employees
It is important to make appropriate suggestions based on what your customer has purchased, ordered, or is interested in. Your employees or servers should be well versed on the products in inventory so that they can better explain them to customers and find the appropriate complementary items or accessories.
Provide Useful Suggestions
If possible, suggest more than one item. Giving customers a choice makes them feel more in control and will make them more likely to purchase one of the complementary items. If there are items that are generally purchased together, then consider creating a package deal or have your employees recommend the bestselling duo whenever a customer purchases one of the items. For instance, if they are purchasing electronics, your employees can recommend batteries, cases, or other accessories to complement their new electronics.
Make Yourself Known
Greet your customers as they walk in the door, get to know them, find out why they came, and make yourself readily available in case they have questions. If possible, engage in conversation regarding what they are purchasing, without following them around the store.
Read Your Customer
Not every customer wants to buy more than what they came in for. Pushing a sale on a customer who is unlikely to buy anything will only scare them away from your business altogether. Learn to read your customers, so that you can tailor your approach to better suit their needs.
Be Prepared
Many people feel nervous about upselling or suggesting items to customers. Provide your employees with a suggestion on how to approach customers. Some businesses even script out a compelling sales pitch, which employees can use and change as they please.
Leave Goodies By the Register
There is a reason that stores put irresistible sweets and affordable finds near the register. While people are spending time in line or at the register, give them something to be tempted by. Your employees can easily mention the small goodies to customers. You can also offer incentives, such as discounts when a customer hits a certain price point. This will make them more likely to increase their order or buy the little items by the register.
Invest in a POS System
A POS system can take all of the guesswork out of upselling. It will recommend the right products to suggest based on the customer’s purchases. This will make employees feel more confident selling those items. With a POS system, your employees can also pull up all items in inventory (and information relating to those items), so that they can quickly answer any questions about the products. Contact SalesVu to begin benefitting from a POS system and upselling more.
