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Learn How to Upsell Successfully with SalesVu ECommerce Website

Posted by salesvu

Upselling is an important part of any business. By recommending the right additional products to customers, your business can enjoy increased sales, increased revenues, and more satisfied customers. However, becoming too pushy or using the wrong sales tactics can turn customers away. That’s why we’ve provided some tips to help you upsell more successfully.

Thoroughly Train Your Employees

It is important to make appropriate suggestions based on what your customer has purchased, ordered, or is interested in. Your employees or servers should be well versed on the products in inventory so that they can better explain them to customers and find the appropriate complementary items or accessories.

Provide Useful Suggestions

If possible, suggest more than one item. Giving customers a choice makes them feel more in control and will make them more likely to purchase one of the complementary items. If there are items that are generally purchased together, then consider creating a package deal or have your employees recommend the bestselling duo whenever a customer purchases one of the items. For instance, if they are purchasing electronics, your employees can recommend batteries, cases, or other accessories to complement their new electronics.

Make Yourself Known

Greet your customers as they walk in the door, get to know them, find out why they came, and make yourself readily available in case they have questions. If possible, engage in conversation regarding what they are purchasing, without following them around the store.

Read Your Customer

Not every customer wants to buy more than what they came in for. Pushing a sale on a customer who is unlikely to buy anything will only scare them away from your business altogether. Learn to read your customers, so that you can tailor your approach to better suit their needs.

Be Prepared

Many people feel nervous about upselling or suggesting items to customers. Provide your employees with a suggestion on how to approach customers. Some businesses even script out a compelling sales pitch, which employees can use and change as they please.

Leave Goodies By the Register

There is a reason that stores put irresistible sweets and affordable finds near the register. While people are spending time in line or at the register, give them something to be tempted by. Your employees can easily mention the small goodies to customers. You can also offer incentives, such as discounts when a customer hits a certain price point. This will make them more likely to increase their order or buy the little items by the register.

Invest in a POS System

A POS system can take all of the guesswork out of upselling. It will recommend the right products to suggest based on the customer’s purchases. This will make employees feel more confident selling those items. With a POS system, your employees can also pull up all items in inventory (and information relating to those items), so that they can quickly answer any questions about the products. Contact SalesVu to begin benefitting from a POS system and upselling more.

Posted in Uncategorized | Tagged Customer Management, Mobile POS

Why You Should Make the Switch to SalesVu iPad POS System now

Posted by salesvu

If you’ve considered making the switch to POS, it may be one of the most impactful things you can do for your small business. The easy-to-use software can help you seamlessly run your business from anywhere, anytime. Whether you have one small boutique or a number of large retail stores around the country, a POS system can be customized to fit your needs. The system can pay for itself in no time with increased revenues, a larger client base, and more time to spend with your customers.

Quick Checkout Process

Instead of having to wait in line for an open register, your customers can check out from anywhere in the store with mobile POS technology. This is a fast, highly convenient option for both your customer and employees, and can lead to more on-the-spot sales. It will also reduce the chances of a customer walking out because they don’t want to wait in line to pay for their purchase.

Answer Questions On the Spot

Imagine having all the information on products and items in inventory at your fingertips. With mobile POS, you can answer any questions customers may have about your products and services. This can help employees engage more meaningfully with customers, creating more customer loyalty, customer retention, and even employee retention.

Effortlessly Upsell

With a POS system, your employees will know exactly which products will work well with what your customers are already interested in. This can take the guesswork out of upselling and will give your employees more confidence when they are selling a product.

Send Orders to the Right Place

When it comes to a restaurant, bar, café, or fine dining establishment, things can quickly get out of control if the front and back of the house are not in sync. With a POS system, each order can go to the correct area. Employees can easily open multiple tabs, split checks, accept payment, and more – all from an iPad or mobile device. This can save a huge amount of time, help your business run more efficiently, and provide your employees with the tools they need to succeed.

Gain Complete Insight into Your Business

With a POS system, you can gain complete insight into your business, inventory, and customer purchase patterns. It can also help with things like table management, inventory management, employee management, customer tracking, marketing automation, accounting, and more. This can help you make better business decisions, replenish inventory before it’s too late, and anticipate your customers’ needs.
Join the New Age

Many small businesses are now enjoying the overwhelming benefits of POS technology. Offering your customers these same options can provide them with the quick, convenient shopping experience they want and expect. Dated machinery and practices can slow down your business and show customers that you are not keeping up with your competitors’ technology. So contact SalesVu to find out how you can start taking advantage of affordable POS software today.

Posted in Uncategorized | Tagged Accounting & Bookkeeping, Mobile POS

How to Create Successful Holiday Promotions with SalesVu iPad POS System and Marketing Automation

Posted by salesvu

The holidays are right around the corner, so it’s time to start thinking about how you’re going to prepare your business for the busy shopping season. Your customers want to feel cheery during the holiday season and, fortunately, you don’t have to spend much to decorate your business and get in the holiday spirit.

DIY Decorations

Go for subtle, but expressive, decorations that add a modern, classy flare to your storefront. Stick to traditional holiday color palettes, like red and green, blue and white, or silver and gold. Encourage employees to decorate their areas, while being aware of others’ space and religious sensitivities. Consider a team decorating event or contest, so your employees can feel more pride in where they work and what they’ve done to ring in the holidays.

Get Your Customers Involved

Some of the most successful holiday promotions and branding efforts involve some form of customer interaction. Whether your customers get to leave their name on a snowflake after a donation, can make suggestions for holiday décor on your social media, or can win freebies and goodies with their holiday purchases, find a way to get your customers involved.

Create Gift Sets

If you are trying to sell more items from inventory, consider creating gift sets. This can include something like a customer favorite with a less popular item to entice customers to try new things, while turning over inventory much more quickly. Make sure to also offer special deals, free shipping, or other ways of enticing your customers to shop at your business more both during and after the holidays.

Replenish Your Inventory

The last thing you want is to run out of inventory during the holidays. When your customers want to purchase a gift, if your business is out of stock, they will just go elsewhere. This is a busy time of year and the last thing your customers want is to have to come back twice for the same thing. Get control of your inventory with our inventory management tools so you know what your customers love most and never have to worry about running out again.

Update Your Packaging

Try updating your packaging to include winter scenes and non-religious holiday elements, such as snowflakes and snowmen. This can make your product instantly themed or limited edition, and more appealing to customers who want to get in the holiday spirit.

Establish Your Online Presence

Make sure your customers know where to find you online, so you can inform them of holiday promotions quickly and effectively. Consider updating your website or e-commerce site to feature holiday-related designs or content to bring holiday cheer to every aspect of your business.

Get On Board With Loyalty Programs and Gift Cards

If you haven’t already done so, now is the time to start offering loyalty reward programs and gift cards. Read more about the benefits of a gift card management system and how you can benefit from a loyalty program to see why you need to get on board before the holidays. Contact us for more advice and to get started on a successful holiday promotion today!

Posted in Uncategorized | Tagged Customer Management, Gift Cards Management, Inventory & Management, Recurring Billing

Everything You Need to Know about Inventory Management Systems of SalesVu iPad POS System

Posted by salesvu

Keeping good records can be very confusing. When you’re tracking sales, inventory, or payments manually, you need to worry about basic human errors, wasted time, and misplaced records. Inventory management software can take care of all the work for you with automatic inventory tracking based on manual, POS, and/or e-commerce sales.

Easy to Use, Intuitive, Accurate

Inventory management software is easy to use, easy to implement, and easy to succeed with. You can quickly add products to the inventory using bulk import, barcode scanner, or by printing labels. You can make the software work for you by sorting inventory by items, categories, departments, and more.

Increase Productivity

By not having to track, manage, and verify inventory manually, you can save time, frustration, and effort. Instead of having to manually track sales and inventory changes, the system will automatically update inventory counts when sales are made for more accurate, effortless reporting.

The software will help increase productivity, efficiency, and accuracy in reporting. It can also make inventory ordering much easier, more efficient, and more cost-effective. It can even help you transfer inventory from one store to another and email your vendors and suppliers when specific inventory is getting low to save you more time.

Anticipate Your Customers’ Needs

With automatic inventory tracking, you can determine what your customers love the most, so you can keep your restaurant, bar, or business stocked at all times. You can even set re-order alerts so you never have to run out of an item again. This will also help your business avoid buying too much product and having wasted inventory.

Detect Discrepancies

With inventory management software, you can realize at a moment’s glance what is entering your business, what is leaving it, and how much money you are making or losing. If there is a difference between actual and reported inventory, it will be instantly noticeable. So you can get to the root of the problem right away.

Automated Reporting

With intuitive inventory management software, you can receive automatic reporting on the profit margin, total cost of inventory, cost of goods sold over time, customer purchase patterns, and more. These important figures can help your business determine what your most profitable products and services are, what isn’t selling, and what has gone missing. This can help you more easily make informed business decisions going forward.

POS Systems With Inventory Management Capabilities

With the holiday season just around the corner, it is especially important to pursue effective inventory management to ensure you are fully stocked when shoppers are looking to make all their favorite purchases. The easiest way to take advantage of an effective inventory management system is through your POS system. Contact SalesVu to find out other ways an inventory management and all-in-one POS system can benefit your business.

Posted in Uncategorized | Tagged Inventory & Management, Retail POS

Why Your Business Needs to Offer Online Payments and ECommerce Website

Posted by salesvu

With more than 1/3 of the population consisting of Millennials, everyone is online. They shop online, search for service providers online, and even spend all their free time on the web. Therefore, if your business is not set up to accept online payments, online purchases, and other online communication, you could be missing out on a significant amount of sales and revenue.

Your Customers Crave Convenience

In today’s day and age, shoppers want more than just quality products at affordable prices. They want convenience, simplicity, and a fast solution. When they want to purchase something quickly or receive instant gratification from a payment, if your business can’t support them, they may go elsewhere. With online payments, potential customers can make a purchase anytime, anywhere for optimal convenience.

Don’t Lose Your Customers to the Competition

After offering promotions all year, paying for marketing and advertising solutions, and pursuing other means of attracting new customers to your business, the last thing you want is for them to leave your site frustrated once they come to the checkout process. You may end up scaring away a potential customer simply because they can’t make payments on your site.

Keep Up With the Competition

Most businesses realize that online payments are a basic necessity for most small businesses and e-commerce sites. If you want to keep up with the competition, you need to offer this service as well. Otherwise, your customers may end up just taking their business to your competitors.

Take Advantage of Quick, Convenient Transactions

An online purchase and payment requires very little effort from your business. You don’t need to greet the customer at the door, ring up their sales, assist with questions, take payment information through the phone or email, or anything else pertaining to the sale. So not taking advantage of these simple, convenient purchases is like throwing money away.

Get Onboard With Online Payments Now

As the holiday season nears, it is especially important to get on board with online payments. People are typically shopping at all times of the day and night online to quickly get gifts for everyone on their list. Don’t you want to realize some of those sales?

Your business should be able to accept online payments, gift cards, loyalty rewards cards, and other means of payments that your customers are interested in. Over time, it will lead to reduced operational costs, more sales, higher customer satisfaction, and access to a global market. Contact SalesVu for more information on how you can boost sales, optimize the checkout process, quickly set up an e-commerce site, and start accepting online payments right away.

Posted in Uncategorized | Tagged ECommerce Website, Email & Facebook Marketing, Quote & Invoicing, Retail POS

How Social Media Plays a Role in Online Marketing and ECommerce Website

Posted by salesvu

A strong, organized online marketing campaign is an integral part of any business plan. A valuable tool in your online marketing campaign is social media. While social media pages may not cost much (or anything at all), they do require an investment of time to ensure they are kept updated, remain current on industry trends, and are responsive to customer needs and inquiries.

The top online marketing strategies include:

SEO
Local SEO
Social Media Management
Pay-per-click
Content Marketing
Email Marketing

Each business can benefit from a unique combination of these top marketing strategies. However, social media management is important for almost any business, regardless of the industry, business size, or clientele.

Why Is Social Media So Important?

Millennials now control the majority of the population. Therefore, your business needs to cater to them. And where do Millennials spend most of their time online? Social media sites. It is where they spend their free time, search for products and services, and engage with companies and brands they love. Your business needs to be there to interact with them and gain their business.

One way for small businesses to compete with large brands and conglomerates is through social media. By making your business pages, website, and/or e-commerce store user-friendly, informative, and aesthetically pleasing, your customers will be more likely to visit, even over their usual service providers.

Results May Not Be Immediately Apparent

It can be difficult to connect a measurable return on investment to your social media accounts. However, this is not the main benefit of social media. Rather, it is a platform to help you promote your content, services, and knowledge.

By promoting helpful, valuable content, your business can connect with a larger audience and more easily display your industry knowledge and expertise, making customers more likely to trust your business. It is also a way for your business to connect with customers over time and continue to build a relationship with them that will lead to long-term loyalty.

Interact With Different Networks

Many businesses decide to join in on the social media bandwagon, but then put all their eggs in one basket. The best way to reach your target audience quickly and effectively is to promote your content and website on more than one social network. This will ensure that more potential customers and search engines notice it now. While your business may not necessarily need to maintain an active Facebook, Twitter, Pinterest, Google+, and LinkedIn page all at once, the more networks you participate in, the more people you will connect with and the more diverse the people’s interests, demographics, and expectations will be.

Be Patient and Seek Assistance

You won’t build a strong online and social media presence overnight. However, with time and consistent postings, your business can stand apart from the crowd online, which can generate more real customers. If you aren’t sure how to set up your business profile, you can find free assistance online to guide you through it. You can also contact us for more information and to find out how other online marketing and business management solutions can further improve business efficiency and increase your customer base.

Posted in Uncategorized | Tagged Customer Management, ECommerce Website, Email & Facebook Marketing, Table/Appointment and Reservation Management

What To Do When Business Is Slow and how you can use SalesVu iPad POS System to upsell

Posted by salesvu

Every business has a slow period at some time or another. Whether that slow period lasts a day, a week, or a season can be dependent on a number of factors. SalesVu automated marketing features can help your business upsell and overcome any rainy day. Besides, having a rainy day plan in place can help during these slow periods so that you are still able to reduce your inventory and increase sales and revenues.

Engage More Online

Engaging more with customers through online and social media outlets will remind them that you are still open for business, offering sales, and adjusting your business to fit your customer needs. This may also be the time of year where you send your customers a “thank you” and let them know you appreciate their business and reminding them to visit again.

Engaging with customers online will help reduce slow days and help your business better anticipate customer behavior. Once your employees form a better relationship with your customers, they can make better suggestions and have more potential to increase sales.

Get Customer Feedback

Have you been meaning to fix up your website, e-commerce store, or Facebook business page? Take advantage of this slow time to catch up on your social media accounts so that you have solid content and a strong online presence. This will also allow you to quickly interact more with customers, connect with a new audience, and reach out to your contacts. Most importantly, by getting customer feedback, you can find out if your business is slow due to the economy or something that your business can address.

Rewards and Referral Programs

If you currently have a loyalty program in place, remind your customers that the more often they visit, the more points and rewards they can earn. You may also consider implementing a referral program, so that your loyal customers enjoy a reward and you enjoy a new customer for every referral.

Start Brainstorming

Start planning campaigns now that can be implemented when business picks up again. This way, once business increases again, you are prepared for growth and know how to leverage the increase in sales and customers. Begin by reviewing your business plan to see what your goals are and what the next steps are to achieve them. Next, organize your ideas to identify potential business opportunities that require attention.

Having a rainy day fund set aside can sustain your business through the slow times. Start planning for that now, saving for that during the busy times, and the slow times won’t feel so bad.

Tackle the Small Stuff

If there is something your business has been putting off, such as a frustrating task, now is the time to do it. You can also take advantage of the free time by cleaning house, organizing inventory, and giving your business a facelift with a new storefront design or décor.

If you have not yet taken advantage of all that technology has to offer, such as a POS system, appointment management and scheduling system, or automated marketing options look into it now so your business is prepared for the upcoming upswing in growth. Contact us for more information on how our software can assist both during the busy and slow periods.

Posted in Uncategorized | Tagged Accounting & Bookkeeping, Credit Card Processing, Email & Facebook Marketing, Recurring Billing

Top Benefits of the Gift Card Management feature of SalesVu iPad POS System

Posted by salesvu

Gift cards are a quick, convenient gift for your customers to give to someone they love. They are also a quick sale for your business and can increase revenue at any time of year, especially around the holidays. Whether your business currently offers gift cards or would like more information on how you can add them to your store, we can help. With a gift card management plan, you can leave all the work to a reliable software solution, reducing any administrative tasks and risk for human error. There are also benefits to both your business and the customer, so everyone wins.

Your Customers Have a Better Experience

With a gift card management program, your customers can view their gift card information and balance online. They can also conveniently activate their gift card online so that they can begin shopping at your new store in no time.

Spread Your Brand Reach

With gift cards, your customers are giving their friends and family money to your store. That means you instantly gain new customers and upfront cash every time one of your gift cards is handed out.

Your business will also benefit both when a customer uses the gift card, as well as when they don’t. Studies have shown that more than ¾ of all gift card users spend significantly more than the value of the gift card when they shop. This is because they are able to get more while spending less thanks to the gift card. If they do not use the gift card during their first visit, they will have an added incentive to visit again soon.

Free Advertising

Take advantage of customizable gift cards to spread your brand reach even more. By adding your brand logo, name, or imagery to the gift card, it can make your brand more recognizable and increase your sales further. Once a new customer receives your branded gift card, they will continue to see your branding every time they open their wallet.

Simplify Your Business Operations

By leaving the operations to our system, you can ensure that the transaction report adds up and can begin to track trends and make important business decisions. The extensive reporting capabilities will allow you to track sales and outstanding balances, so you have a better idea of the big picture of your business.

With this simple, intuitive system, your business can issue and accept gift cards easily. The gift card sales will be properly tracked in your reporting, so you can reduce errors, easily reconcile transactions, and gain a deeper insight into your business operations.

Posted in Uncategorized | Tagged Customer Management, Gift Cards Management

How can your business benefit from a loyalty program? SalesVu iPad POS System and customer management can help.

Posted by salesvu

Customer loyalty means everything. It is much easier to reward and keep a loyal customer than it is to earn a new customer altogether. Most importantly, you want your customers to have a reason to continue returning to your store again and again. This is where a loyalty program can come in and provide a valuable benefit to both your business and your customers.

Your Customers Like Getting Rewarded

Everyone loves rewards and to get something for free. With a loyalty program, your customers will feel like they are getting something for free by shopping at your store more often. You are also showing your appreciation for your customers, which will strengthen their loyalty towards your store.

For example, if a shopper is able to purchase the same item from your store and your competitors’ store, but you offer a loyalty reward program and your competitor does not, where do you think the customer will shop? In fact, studies have shown that shoppers are about 2/3 more likely to shop at a store that offers a loyalty rewards program than one that does not.

Save Money On Advertising Costs

With a loyalty program, you can begin noticing trends around purchase patterns, demographics, and more to offer better services and more targeted advertising campaigns. By better understanding your customers, you can also reduce your advertising costs with more effective marketing.

How a Management System Can Help

With a loyalty program management system, your customers can check into your store, earn points when they shop, and then cash in those rewards for something they really want. Both new and existing customers will want to visit more often to earn as many points as possible, which will lead to higher profits for your business.

There is always competition and by constantly changing and moving, you can continue to improve and keep up with the industry. An important part of business success is watching what your customers buy and being observant of their shopping trends. A loyalty program can assist with this by helping you anticipate your customers’ behaviors to more easily determine prices and manage inventory.

Get Started Today

Large companies and conglomerates already take advantage of loyalty programs and with our easy-to-use software, now your small business can benefit from them too. In fact, more than 80% of small business owners have reported that loyal customers are the main source of their business, so why not reward them for their continued patronage? Leave the work to our reliable software, which will allow your customers to organize their points and rewards online, while streamlining your business operations.

Posted in Uncategorized | Tagged Customer Management, Email & Facebook Marketing, Gift Cards Management, Recurring Billing

SalesVu iPad POS System Tips On Creating a Successful Facebook Business Page

Posted by salesvu

Creating a Facebook Business Page can be an enjoyable, rewarding experience that pays off big for both your business and your customers. It can help establish your brand reputation, highlight what matters to your customers, and build customer loyalty, while attracting new customers. To get the most from your new page, consider the tips below on how to create a strong, successful business page.

Complete Your Profile

To begin, complete your profile as thoroughly as possible. Include your business information, motto, slogan, business goals, logo, contact info, photos, and any other pertinent information so that potential customers can easily find you and what you’re all about.

Make It Informative

Your customers don’t always want to hear about how great your business is. They are most likely visiting your Facebook page because they have a question or need a specific product or service. Mix up your self-promotional posts with informational pieces that can help answer your customers’ questions and establish your reputation as a trusted industry leader.

Stand Out

Create an eye-catching page that can stand apart from your competitors and will entice your customers to visit more often. Create a modern page with posts and photos that your customers will want to view.

Update Often

Even if you are only sharing other articles or industry content, it is best to post often. When you post infrequently, readers won’t want to visit often because they know they won’t be greeted with fresh content. Consider creating a content calendar so that you can plan future posts and never fall behind on posting content.

Take Advantage of Page Insights

Facebook insights are free with your business page, so take advantage of the valuable information it offers.

Engage With Your Customers

If your customers interact with your page, it is important to respond in a timely fashion. They want to know that there is someone on the other end of the line who can promptly help them. This will indicate that you can also quickly respond to their business needs. Facebook offers extensive assistance, if you have questions or need to improve your page.

Posted in Uncategorized | Tagged ECommerce Website, Email & Facebook Marketing

Thoroughly Train Your Employees

Provide Useful Suggestions

Make Yourself Known

Read Your Customer

Be Prepared

Leave Goodies By the Register

Invest in a POS System

Quick Checkout Process

Answer Questions On the Spot

Effortlessly Upsell

Send Orders to the Right Place

Gain Complete Insight into Your Business

DIY Decorations

Get Your Customers Involved

Create Gift Sets

Replenish Your Inventory

Update Your Packaging

Establish Your Online Presence

Get On Board With Loyalty Programs and Gift Cards

Easy to Use, Intuitive, Accurate

Increase Productivity

Anticipate Your Customers’ Needs

Detect Discrepancies

Automated Reporting

POS Systems With Inventory Management Capabilities

Your Customers Crave Convenience

Don’t Lose Your Customers to the Competition

Keep Up With the Competition

Take Advantage of Quick, Convenient Transactions

Get Onboard With Online Payments Now

SEO

Local SEO

Social Media Management

Pay-per-click

Content Marketing

Email Marketing

Why Is Social Media So Important?

Results May Not Be Immediately Apparent

Interact With Different Networks

Be Patient and Seek Assistance

Engage More Online

Get Customer Feedback

Rewards and Referral Programs

Start Brainstorming

Tackle the Small Stuff

Search by Industry