How Partnering with a Software Developer Contributes to Business Growth

If you run a web design or graphic design firm providing solutions for business clients, and you’re looking for ways to create more opportunities and expand your offerings, consider teaming up with a software developer. A partnership can help make you more competitive and increase your profits. Here are the ways you can benefit.

1. Sell Deeper into Existing Accounts

You’ve already gained the business — and the trust — of your existing customers. One way to continue fostering that relationship is to offer additional products and services that meet even more of their needs. Partnering with a software developer gives you access to a wider range of options for providing value to your clients. For example, maybe they already have a point of sale (POS) system, but don’t yet have a customer rewards or loyalty program, or don’t yet offer gift cards. Adding these things to their profiles will benefit their business growth and yours. Clients also appreciate the convenience of obtaining all of their solutions from the same provider. Adding a software developer’s line-up to your own lets you offer a more complete package.

2. Broaden Customer Base with New Offerings

Expanding your catalog with your software developer partner’s solutions will create business growth by allowing you to meet the needs of a wider range of industries. For example, reservation and booking programs can be marketed not only to restaurants but also to hair and nail salons, spas, pet groomers, and other service-related businesses. You’ll have your partner’s additional industry knowledge to draw from. You can bundle your solutions with the developer’s, or offer them on an “à la carte” basis to fill gaps and get a foot in the door with new clients. Either way, your client list will grow.

3. Generate Recurring Revenue from Service and Support

Integrating a software developer’s solutions with yours means that at some point, your clients will need some support. Whether it’s initial installation and configuration of the software, or troubleshooting later on, you can charge for providing these services. You could set an hourly rate, or create support packages with monthly or annual fees.

4. Generate Recurring Revenue through SaaS

Software as a Service (SaaS) is becoming increasingly popular with clients and providers. Your software developer partner will typically charge a flat monthly fee for use of their solutions — and you may even get a discounted rate. You can then mark up that price as you see fit when providing the solutions to your customers. Having a steady stream of recurring revenue from SaaS and support can increase the rate at which your business grows.

SalesVu offers a variety of apps and services to meet business needs in several industries. We are ready to back our partners with 24/7 support, free training, and free access to all of our products for testing and demos. Contact SalesVu to find out more about how a partnership with us will lead to business growth.